Overview
PROBLEM
Small artists often struggle to find clients who appreciate and pay them fairly for their hard work and time invested in creating art.
Buyers face challenges when finding unique artwork and supporting local artists due to limited knowledge of the art market, time constraints, and quality verification for online purchases.
SOLUTION
Art Rendezvous connects local artists with art enthusiasts, facilitating fair compensation for the artists' efforts while providing a curated selection of unique artwork for buyers to easily discover and support local art.
ROLE
I was the sole designer.
User Interviews
I interviewed 5 potential users to understand their needs, pain points, and behaviors. Here are some key findings:
Buyers prefer specific art types but also seek recommendations for both familiar and new art forms.
Buyers emphasized the importance of secure payment and quality assurance for valuable artwork.
Artists strive to cultivate a community of customers as connections play a pivotal role in discovering and inspiring art purchases.
User Testing
USABILITY TEST
The goal was to assess users' ability to intuitively and accurately perform key tasks and functionalities. I conducted tests on 5 potential users and identified both positive aspects and areas that caused confusion. Applying Jakob Nielsen's error severity rating system, I prioritized the key issues and implemented design iterations to effectively resolve them.
Visual Concept
Final Designs
